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Greg Urmini

Director of Winemaking

Greg grew up in Sebastopol, California amidst Italian cooking and his family garden. In his youth, Greg helped with his family business making fresh pastas and caring for the land that produced their fruit, vegetables and herbs. Unbeknownst to him, his childhood influenced his path to a career in wine!

At Cal Poly San Luis Obispo, Greg was part of the early years of the Wine and Viticulture program. The “learn-by-doing” philosophy allowed him to learn not only in the classroom, but also in the real world, working two harvests at Linne Calodo Winery in Paso Robles, California.

Post-graduation, Greg achieved the dream of working in Italy; although as a kid he thought he was going to play soccer. He landed in Piedmonte, Italy crafting Barolo’s for Erbaluna and learning traditional, old-world winemaking techniques. After fulfilling this dream, Greg was ready to return home to Sonoma County. He worked the summer in the Russian River Valley vineyards before being hired as an intern at Paul Hobbs Winery in 2007. At the end of that harvest, he was offered a full-time position as a cellar worker for Paul’s second label, CrossBarn which just started construction. This allowed Greg to travel to Argentina for a harvest at Viña Cobos. After that amazing experience of food, wine and culture, he was ready to put down roots and fine tune his cellar techniques building his craftsmanship at CrossBarn. Greg progressed up the ranks from Cellar Worker to Production Assistant then to Assistant Winemaker. In 2014, he was promoted to Winemaker at CrossBarn. Then in 2016, Greg was promoted to Director of Winemaking.

“Working for Paul Hobbs has been a true honor and blessing. To learn and grow with an organization makes me feel like I’m part of a family. Paul’s winemaking and personal philosophies coincide with my own. Care and nurture for the fruit from vine to bottle which then turns that great fruit into a beautiful glass of wine. I enjoy waking up each morning with a burning passion for the industry as well as curiosity of how we can make our wines great," said Greg.

When not obsessing about wine, Greg enjoys cooking, traveling, playing soccer, and spending time with his wife Christina and daughter Alessandra.